Full Circle CRM Named Finalist to Red Herring 2014 Global Top 100 List

Marketing Performance Management Solution Leader Nominated for 2014 Global Award that Cites Best of the Best Private Technology Ventures

November 18, 2014, SAN MATEO, CA — Full Circle CRM announced today that after being named to the Red Herring Top 100 North America list in 2013 the company has been nominated  for Red Herring’s 2014 Global Top 100, a prestigious list honoring the year’s most promising private technology ventures around the world. Chosen for its leadership team and cutting-edge Marketing Performance Management SaaS solution, Full Circle CRM provides comprehensive funnel metrics, sophisticated weighted campaign influence, and a complete response lifecycle management system enabling marketers to completely and accurately understand the impact of their programs — right inside of Salesforce.
Bonnie Crater, president and CEO of Full Circle CRM, will be presenting at the Red Herring conference on November 20th at 2:45PM.
“After winning the Top 100 North America award from Red Herring in 2013 it is an honor to be nominated for the Global Top 100 companies of 2014,” said Bonnie Crater, President and CEO of Full Circle CRM.  “It is a testament to our continuous innovation in the Marketing Performance Management software arena, and our commitment to always bringing our customers the top-performing solutions.”
Leveraging game-changing technology and services, Red Herring winners have proven themselves the most innovative and influential ventures across the North American and international high-tech industries. Red Herring finalists are appraised based on quantitative and qualitative criteria, including but not limited to: financial performance, quality of management and execution of strategy, technological prowess, and IP creation. Companies are also assessed on the disruptive impact they bring to their respective industries. This unique evaluation of potential is complemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.
More about Full Circle CRM’s Marketing Performance Management Solution
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response that’s generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  1. Campaign Influence and Attribution: handles all the complex revenue attribution and funnel analysis, uncovering which campaigns are driving revenue, allowing for the adept management of campaigns from beginning to end. A sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking are all included.
  2. Response Lifecycle Management: helps users drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full history of every historical response and its outcome are included.
  3. Marketing and Sales Intelligence: gives users all key marketing answers right in Salesforce. A real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers are all included

The application ensures every deal is attributed to the right campaign, uncovering accurate ROI and answers to all marketing data questions right inside Salesforce.
Additional Information

  1. View a 50 second introduction to Full Circle Insights: https://www.youtube.com/watch?v=ZSD1vF1yIF0
  2. Become a fan of Full Circle CRM: https://www.facebook.com/fullcircleinsights?fref=ts
  3. Follow Full Circle CRM on LinkedIn: http://www.linkedin.com/company/full-circle-crm
  4. Follow @fullcirclecrm on Twitter: http://www.twitter.com/fc_insights

About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce and so are the answers.
Founded by former Salesforce executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.
Salesforce, Salesforce1 and others are trademarks of salesforce.com, inc.

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