Advanced Marketing Performance Management Solution Helps Top Video Marketing Platform Gain Greater Campaign Transparency


SAN MATEO, Calif., April 30, 2015 /PRNewswire/ — Full Circle CRM, a leading provider of marketing performance management solutions, today announced that Vidyard, the industry’s leading video marketing platform, recently began using Full Circle CRM to create a Revenue Operations team across sales and marketing and has already gained incredibly valuable performance insights. Fully integrated with Salesforce, the Full Circle solution allows the video marketing specialist to align sales and marketing activities to streamline core processes and drive higher revenue.

“The explosive rate of video consumption provides amazing opportunities for businesses, and Vidyard helps them capitalize on the trend,” said Bonnie Crater, President and CEO of Full Circle CRM. “As the top video marketing platform, Vidyard is changing the way companies reach customers, and at Full Circle CRM, we’re thrilled to work with Vidyard to provide insights into their sales and marketing activities, helping a major player thrive and grow by increasing campaign visibility, streamlining processes and enabling greater revenue generation.”

One challenge many companies face in maximizing sales and marketing is a lack of alignment between the two teams and an inability to accurately attribute responses to campaign touches. Full Circle CRM provides campaign and response lifecycle management solutions that make tracking, managing and reporting on campaign responses simple. The company’s unique response-based approach gives sales and marketing teams the analytics and insights they need to maximize campaign efficiency and drive revenue.

“We implemented Full Circle, and after only a few months of collecting data were able to see massive benefits,” said Joe Gelata, Director of Demand Generation and Revenue Operations at Vidyard. “We now easily get accurate campaign attribution data and are able to look deep into the performance of our funnel and see how quickly leads and deals are progressing through each stage and how each stage converts within the context of any variable we track.”

To learn more about Full Circle CRM, please visit Find out more about Vidyard at

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About Vidyard
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce and so are the answers.

Founded by former Salesforce executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at

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