Full Circle CRM CTO, Dan Appleman, Named Summer ’13 Force.com MVP

Salesforce.com Marketing Performance Management Architect Recognized for his Force.com Expertise and Developer Community Contributions

SAN MATEO, CA – October 3, 2013 – Full Circle CRM announced today that its CTO, Dan Appleman, has been named a Summer ‘13 Force.com MVP.  The Force.com MVP Program is an annual award that recognizes outstanding contributors and technological leaders in the Force.com cloud platform ecosystem. Force.com MVPs are nominated by the salesforce.com and force.com communities and are selected for willingly sharing their expertise with others, demonstrating stewardship of the community in which they play an integral part, advancing the community body of knowledge and strengthening the developer network.  Dan was named a Force.com MVP because of his outstanding contributions to the developer community including writing the first advanced APEX book “Advanced APEX Programming for Salesforce.com and Force.com“ as well as creating online classes on Pluralsight teaching Force.com and APEX fundamentals for developers.
“It is a huge honor to be named a Force.com MVP,” said Dan Appleman, chief technology officer of Full Circle CRM. “There are many deserving developers out there and I was thrilled just to be nominated.”
“We couldn’t be more excited for Dan,” said Bonnie Crater, president and ceo, Full Circle CRM. “His knowledge of Force.com and APEX code is second to none and we are incredibly lucky to have him leading our development team at Full Circle CRM.”
More about Full Circle CRM’s Marketing Performance Management Solution
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers right inside Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI and answers all your marketing data questions right inside Salesforce.
About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

Check out the next Full Circle Insights webinar!

Webinar Series

What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content