Circulate 2015 Will Convene Leading B2B Data-Driven Marketers to Discuss Key Issues Facing the Marketing Analytics Space Today


SAN MATEO, Calif., March 10, 2015 — Full Circle CRM, a leading provider of marketing performance management solutions, has announced the speaker line-up for Circulate 2015, the first-ever conference designed for B2B data-driven marketers who are interested in learning how to leverage data to improve marketing performance. Circulate 2015 is slated to take place on March 18, 2015, at One Kearny Club, 23 Geary Street (11th Floor) in San Francisco.

The conference’s speaker line-up and presentations includes the following marketing leaders, who all leverage Full Circle CRM’s solutions as part of their marketing efforts: Alex Shipillo of Influitive, Killer CMO Dashboards; Niel Hildebrand of AppDynamics, Understanding the Marketing-to-Sales Handoff; Joe Gelata of Vidyard, Aligning Sales and Marketing; Jon Russo of B2B Fusion, 7 Measurement Tips to Improve Your Relationship with Your CMO.

As part of Circulate 2015, top data-driven marketers will gather to discuss, learn and share ideas about how to enhance the impact of marketing campaigns, and grow their company’s revenue and pipeline. During the one-day event, conference attendees will learn about:

  • Best practices in tracking, measuring and analyzing marketing data to find actionable insights;
  • Optimizing marketing and sales funnels to effectively align both teams; and,
  • Setting up Salesforce and marketing automation systems to accurately capture every marketing response.

“Circulate 2015 will offer real marketing solutions for today’s B2B data driven marketers, as it will bring together the expertise and straightforward dialogue that can ultimately help professionals in this space successfully grow their companies and brands,” said Bonnie Crater, CEO, Full Circle CRM. “We look forward to bringing together so many talented B2B data-driven marketing leaders to examine many of the key issues facing this space today.”

Full Circle CRM provides campaign and response lifecycle management solutions on the Salesforce1 Platform that make it easy for marketers to track, manage and report on each response. The company’s unique response-based approach gives marketing executives the analytics and insights they need to maximize campaign efficiency and revenue.

For more information about Circulate 2015, or to register, visit A discount of 50 percent off the full conference pass is available for attendees who register today.


About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100 percent on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce and so are the answers.

Founded by former Salesforce executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at

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