Get to KnowFull Circle Insights
Finally Deliver Marketing Campaign Attribution in Salesforce and Tell Your Customer Stories With Confidence
Who is Full Circle Insights?
Great Stories Start With Great Data
Get to Know Full Circle Insights to Unlock the Power of Salesforce and Take Control of Your Marketing Analytics
Align Across Departments
Illustrate your success with the right tools and proper campaign attribution.
Make Data-Driven Decisions
Build confidence in your marketing insights so you can tell meaningful stories backed by meaningful data.
What Does Full Circle Insights Do?
Use Salesforce Data to Tell the Whole Story
Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.
Track Every Step of the Customer Journey
Go beyond MQLs with full visibility into your entire sales funnel. From first anonymous digital source to closed/won deal, you'll see which channels, content, and campaigns drive conversions.
Don’t Let Valuable Data Fall Through the Cracks
Go from complexity to clarity with at-a-glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.
Identify Trends for a More Strategic Approach
Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume and conversion rates. Optimize ABM and determine what drives target accounts from one stage to the next.
Discover Your Rockstar Campaigns withMarketing Campaign Attribution
What is Campaign Attribution?
Campaign attribution is how marketers gain insight into the customer journey and evaluate the sales funnel.
Why Marketing Campaign Attribution is Important
With accurate marketing campaign attribution, brands can determine how customers interact, identify the most valuable marketing channels, and learn which campaigns work (and which don’t).
Proper campaign attribution gives marketing teams a better way to measure ROI because it tracks every touchpoint – even anonymous sessions.
Marketing campaign attribution helps marketers build customer relationships and create pipelines that convert by tracking the digital source and analyzing full funnel metrics to find out what resonates so you can improve your marketing strategy.
Common Attribution Models
This marketing and sales attribution model gives credit to the first interaction a customer has with the brand or the marketing campaign. It emphasizes brand awareness and initial engagement.
The last-touch model attributes the entire conversion to the last touchpoint before the customer completes the desired action. It highlights the most recent marketing action that led to the conversion.
A multi-touch attribution model distributes credit across multiple touchpoints in the customer journey, considering various interactions that influenced the final conversion.
What's New at Full Circle Insights
Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content