If you’re a performance-driven marketer, you’re constantly tracking your goals. But, how confident are you that your marketing mix has the right balance of diversified channels and campaigns to achieve your company’s revenue target?

Is your plan based on MQL goals or revenue goals? What’s the difference, and which should you use?

In this guide, you’ll learn the differences between MQL and revenue-based demand planning and be able to:

  • Understand the pros and cons of each methodology and choose one that’s right for your company
  • Build a campaign planning table to effectively track your metrics
  • Leverage campaign insights to achieve your MQL or revenue goals



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