Hitting your numbers can be challenging, especially if your performance in the first half is off-track compared to the original plan.

So as you are entering the second half of the year, where are you on your year-end marketing and revenue goals? How do you course-correct your plan to ensure you achieve your marketing objectives and revenue goals?

In this guide, you’ll learn how to:

• Utilize data from the first half of the year to diagnose areas of underperformance
• Leverage campaign insights to understand revenue impact of specific campaigns or campaign types
• Identify areas of opportunity and adjust your demand gen plan to bridge the revenue gap