Guide to 2nd Half Planning with Campaign Insights

Hitting your numbers can be challenging, especially if your performance in the first half is off-track compared to the original plan.

So as you are entering the second half of the year, where are you on your year-end marketing and revenue goals? How do you course-correct your plan to ensure you achieve your marketing objectives and revenue goals?

In this guide, you’ll learn how to:

Utilize data from the first half of the year to diagnose areas of underperformance
Leverage campaign insights to understand revenue impact of specific campaigns or campaign types
Identify areas of opportunity and adjust your demand gen plan to bridge the revenue gap