With the abundance of data, how can you know which data to plan, derive insights, and make actionable business decisions from?

In the guide Four Dashboards to Make Marketing Measurement Easy you’ll learn:

  • The four distinct pillars of marketing measurement, and how they translate into actionable dashboards
  • A practitioner’s model for categorizing marketing metrics
  • The best practices for when and how often to use each measurement and its corresponding dashboard


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