Marketing operations leaders like you have to do more and more every year with ever-decreasing resources. And keeping up with this increasingly complex role is not easy.

That’s why optimizing your marketing operations is so critical. In fact, it’s the new imperative. Ensuring you have a way to generate detailed reports, monitor key metrics, and gain critical insight on which campaigns drive pipeline and sales at every funnel stage will be important as you head into the new year.

Join us alongside Lily Petherick, Marketing Operations Manager at Tessian, and Bonnie Crater, CEO of Full Circle Insights as we dive into:

– How to analyze and identify challenges, weaknesses, and gaps you might have in your current marketing strategy
– Useful tips to keep in mind when establishing key metrics and reassessing workflows
– What to look for as you invest in performance measurement

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Building Marketing Funnels [Best Practices]

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