Which metrics are B2B Marketing leaders optimizing to drive performance? In this webinar, Ross Graber, VP, and Principal Analyst at Forrester Research, and Bonnie Crater, CEO of Full Circle Insights share findings from a recent Forrester B2B Metrics Study and dive into the current state of B2B measurement.
Listen to the recording to learn:
- What metrics high-growth organizations are focusing on
- How and why these metrics appear on leaderships top-level dashboards
- Recommendations on how B2B organizations should evolve their measurement approaches to more fully capture marketing’s contribution to the business.