Marketer’s Guide to Annual Planning

Annual planning is a big undertaking—laying out the direction, strategy, and tactics to achieve success in the new year. But where should you start? This guide will help you plan with confidence.

With this guide, you’ll be able to:

• Set realistic goals that align sales and marketing for the new year
• Derive insights from past campaign performance to plan next year’s campaigns
• Create a by-the-numbers plan for your 2019 success