Full Circle CRM Announces Marketing Technology Partnership With RingDNA, Offering Improved Analytics For Inbound And Outbound Sales Calling Campaigns In Salesforce

Full Circle CRM And RingDNA Partner To Provide The Most Comprehensive Call Tracking Analytics Available In Salesforce

SAN MATEO, CA – August. 28, 2013 – Full Circle CRM announced today it has added RingDNA as one of its Marketing Technology Partners, further strengthening its Marketing Performance Management offering by providing unsurpassed Marketing and Sales intelligence for inbound and outbound calling campaigns.  RingDNA helps companies discover which marketing efforts drive the most valuable phone calls. By pairing RingDNA’s real-time call analytics data with Full Circle CRM’s comprehensive campaign analytics, Marketing and Sales teams will now be able to understand the true value of all inbound and outbound calling campaigns.

“We are very excited to be partnering with Full Circle CRM,” said RingDNA Founder & CEO, Howard Brown. “This is a powerful alliance that will help salesforce.com marketers accelerate the sales pipeline,”

“Adding RingDNA as a partner is a great move for Full Circle CRM,” said Bonnie Crater, president and ceo, Full Circle CRM.  “This partnership will allow us to track and measure another critical component of the demand generation cycle – the inbound calls that occur as a result of Marketing or Sales campaigns – even more effectively than we do already.”

RingDNA is a leading intelligent telephony company that improves sales, marketing and support performance through access to real-time consumer data. Unlike other telephony products, RingDNA delivers real-time CRM data, social media streams and behavioral marketing information to the right person at the right time with virtually no IT infrastructure requirements.

Full Circle CRM’s Marketing Performance Management Solution

Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.

  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.

  • Marketing and Sales Intelligence: provides all of the marketing answers right inside Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI and answers all your marketing data questions right inside Salesforce.

About Full Circle CRM

Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all your marketing questions in one place and helps you drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is pre-integrated with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automation specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.

About RingDNA

RingDNA is changing the way that businesses take and make phone calls. We provide powerful web and mobile apps that connect the business phone to CRM, social media and other sources of rich contact data. Marketers discover which efforts and channels drive the most valuable sales calls. Sales managers gain real-time insight into sales call activity. Sales agents are able to close more deals thanks to sales intelligence data delivered before, during and after every call.

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