Full Circle CRM and Bulldog Solutions Join Forces to Bring Enhanced Revenue Performance Management Solution to Salesforce Customers

Bulldog Solutions Partners with Full Circle CRM to Deliver and End-to-End Funnel Management Solution for Sales and Marketing Professionals Using Salesforce

SAN MATEO, CA – Jan. 15, 2013 – Bulldog Solutions and Full Circle CRM announced today that Bulldog Solutions has selected Full Circle CRM for a partnership to bring a powerful new Revenue Performance Solution to market. As a leader in revenue performance improvement for global BtoB enterprise companies, Bulldog Solutions will combine its Revenue Performance Improvement Maturity Model, the solutions framework for all its client engagements, with Full Circle CRM, Salesforce and popular marketing automation offerings to deliver all the critical components for successful revenue performance management. Bulldog Solutions has also implemented Full Circle CRM internally to manage their sales and marketing revenue funnels and measure marketing campaign influence.
“Full Circle CRM is the missing link for revenue performance management,” said Bruce Brien, SVP of Solutions Development at Bulldog Solutions. “Full Circle CRM transforms Salesforce and marketing automation data to provide accurate, end-to-end sales and marketing funnel metrics and campaign ROI right inside Salesforce. We’re excited to partner with Full Circle CRM to help Salesforce customers improve revenue performance.”
“Revenue performance management is the Holy Grail for modern marketers,” said Bonnie Crater, President and CEO, Full Circle CRM. “Our joint solution with Bulldog Solutions completes the quest and gives salesforce.com customers the end-to-end solution they need to reach their revenue goals faster and more efficiently.”
Bulldog Solutions transforms revenue performance, with a clearly defined strategy aligned to business goals, and guides customers through the process of identifying and overcoming roadblocks to success. It examines all layers of a marketing ecosystem: audience, messaging, lead and sales processes, program execution, technology, content and data. Bulldog Solutions then works to develop a strategic plan to optimize the critical competencies that determine an effective, measurable strategy including: campaign and program strategy, program architecture, marketing/measurement infrastructure, content creation, lead management, nurturing and analysis.
Full Circle CRM Key Features
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more demand, featuring:

  • Campaign Lifecycle Management: handles all the complex revenue attribution and funnel analysis so marketers know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps marketers drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full history of every historical response and its outcome.
  • Marketing Analytics: gives marketers all of the marketing answers right in Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so marketers can get accurate ROI and answers all the marketing data questions right inside Salesforce.

About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all the marketing questions in one place and helps marketers drive more revenue from every campaign with best practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the team at Full Circle CRM knows what it takes to run a successful marketing organization. Full Circle CRM is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.
About Bulldog Solutions
Bulldog Solutions is an industry-leading revenue performance firm for global BtoB enterprise companies. Bulldog helps its clients optimize the drivers to improve their revenue performance by providing the right mix of strategy, infrastructure and programs to meet their business objectives. Bulldog works with globally recognized enterprise companies to transform their revenue process and prove marketing’s impact on sales. The company is headquartered in Austin, Texas, with operations throughout North America and Europe. Learn more at www.bulldogsolutions.com

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