To accurately measure whether your marketing campaigns are helping to drive revenue is tough without visibility into the end results of your campaigns.
What happens when marketing hands off a lead to sales? And how do you get the right marketing metrics you need to make informed decisions?
Download this white paper and see how to:
- Get the marketing reporting granularity you need with Salesforce reports
- Reveal bottlenecks occurring in the marketing-to-sales hand-off
- Optimize your marketing mix and improve marketing performance
