Last week, I had the pleasure of attending the annual MarTech SF event for the second time. I’m very passionate about the marketing technology industry, and this event was (and always is) an opportunity to get a pulse of the market. Martech is seemingly maturing more and more, whether it’s...
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Reporting out to your CEO and Board can be an extremely painful experience. The hours spent pulling data together from various dashboards, reports and spreadsheets are endless and weaving together a bulletproof story that can stand up to (what seems at times) “the firing squad” is grueling at best. Through...
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Guest Post from Watson Vermont “Well, it’s event season and the official start to this year’s series was marked by the Marketo Summit in San Francisco two weeks ago. Not only was it the first event of the season, but it was also the first event of my career and...
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An interview with Don Hawley – A 6-time CEO, 8-time CFO This week I had a chance to catch up with experienced CEO and CFO, Don Hawley. I wanted to get his input on the relationship between the CFO and the CMO, and how marketers work best with a...
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With a seasoned background in leading marketing operations, I’ve seen that the function of marketing operations has always been important for a company, and it has been highly emphasized more in recent years. This is encouraging for growth-driven companies and marketing professionals who are attracted to the promise of building...
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I’ve been in the Salesforce professional services world for what feels like an eon, mostly working with Sales Ops, Admins and Developers. In my early days as a Salesforce Admin, I actively avoided marketers. They were always asking for things that were difficult to deliver in Salesforce. They used terminology...
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As a sales rep that spends most of his time on the phone, I encounter a wide variety of conversations and prospects. Each come with its set of challenges, but the common thread amongst all of them is that my grasp of the lead’s context really helps me connect with...
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Sales and marketing teams today face mountains of data. In the perfect world, data is always insightful and enabling. In the real world, data can be flawed and cumbersome. In their CRM, businesses amass large lists of leads for the purpose of engaging leads. However, because these leads come from...
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Revenue! ABM! Customer Success! Sales and Marketing Alignment! Those are some of the key phrases on everyone’s lips at Pier 27 in San Francisco at the 2017 Revenue Summit for the past two days. It is language that we have all been living for the past three years, but...
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So your company has hit a roadblock with its tech stack. Specifically, it looks like you need to modify Salesforce in order for you to interact with the platform differently or have the platform do something custom. I bet you’ve looked and found pre-built applications out there but you or...
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