Here we are in July. Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we on track? If...
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Whether you’ve done it once or many times, reporting out to your board on marketing’s performance can be both daunting and painful. From the hours spent gathering data to prove your existence to weaving the story together, the overall experience is often stressful, to say the least. It doesn’t have...
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This is the third in a series of blogs about the CMO / CFO relationship and with my interviews with Don Hawley, multi-time CEO and former CFO of Worlds of Wonder, the 1980s toy company that grew explosively and was famous for Teddy Ruxpin, the talking teddy bear. ...
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This is the second blog in the Chief Marketing Officer and Chief Financial Officer communication series featuring my discussion with Don Hawley former CFO and CEO, now president of DLH Consulting and Vistage Chair. BC: When we spoke a few weeks ago you mentioned to me how important it...
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Last week, I had the pleasure of attending the annual MarTech SF event for the second time. I’m very passionate about the marketing technology industry, and this event was (and always is) an opportunity to get a pulse of the market. Martech is seemingly maturing more and more, whether it’s...
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Reporting out to your CEO and Board can be an extremely painful experience. The hours spent pulling data together from various dashboards, reports and spreadsheets are endless and weaving together a bulletproof story that can stand up to (what seems at times) “the firing squad” is grueling at best. Through...
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Guest Post from Watson Vermont “Well, it’s event season and the official start to this year’s series was marked by the Marketo Summit in San Francisco two weeks ago. Not only was it the first event of the season, but it was also the first event of my career and...
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An interview with Don Hawley – A 6-time CEO, 8-time CFO This week I had a chance to catch up with experienced CEO and CFO, Don Hawley. I wanted to get his input on the relationship between the CFO and the CMO, and how marketers work best with a company’s...
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With a seasoned background in leading marketing operations, I’ve seen that the function of marketing operations has always been important for a company, and it has been highly emphasized more in recent years. This is encouraging for growth-driven companies and marketing professionals who are attracted to the promise of building...
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I’ve been in the Salesforce professional services world for what feels like an eon, mostly working with Sales Ops, Admins and Developers. In my early days as a Salesforce Admin, I actively avoided marketers. They were always asking for things that were difficult to deliver in Salesforce. They used terminology...
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