Full Circle Insights Blog

Does Your Martech Stack Spark Joy?

Some studies say CMO tenure is getting longer in the booming economy, but the average duration on the job is still shorter for CMOs than it is for C-suite peers. And for digital services providers, the average CMO tenure is just 24 months. One potential explanation is...

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Why Funnel Metrics are Essential to Marketing

Funnels are a terrific tool for understanding how a sales and marketing operation works.  In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing.  The reason...

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A Brief History of (CPU) Time

Humankind has tried to understand the nature of time since the first artist tried to meet a last minute deadline to deliver a cave painting before darkness fell. Even today’s greatest cosmologists struggle to understand what time really is, the relationship between...

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Planning Your 2nd Half to Hit Annual Goals

Here we are in July (or August). Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we...

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Flywheel Goes Full Circle

In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim's mantra was "how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better at making...

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Marketing spend: Time to invest in people

In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are incredibly...

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