Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly prove you’re driving a return on your marketing investment.
To become an elite, sought-after modern marketer, you must know what channels, campaigns and touch points persuade your customers. For that, you must understand – and intelligently apply – attribution.
Learn why the best marketers utilize marketing attribution tools to help measure and optimize marketing within every sub-channel of their business.
We explore:
- Commonly recognized opportunities & challenges from implementing attribution
- Fundamental types of attribution
- Impact of gaps in data capture, accuracy, integrations and workflows
- Attribution considerations for ABM program measurement
- Getting started with attribution models – don’t let perfect be the enemy of good
With a better understanding of attribution, you’ll be able to truly take your marketing efforts to the next level.
