Morgan Early

Trends to Watch in 2024 [Part 2]: Dig into Salesforce campaign attribution, explore trends, and highlight how to take control of your attribution models.

When there’s a Salesforce funnel attribution disconnect between marketing and sales things start to get messy.

2023 is coming to a close and as we approach 2024, it's time for marketers to think about their 2024 marketing goals and create a plan to hit them.

Trends to Watch in 2024 [Part 1]: Dig into Salesforce campaign attribution, explore trends, and highlight how to take control of your attribution models.

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With the right attribution model, you can demonstrate how specific marketing campaigns impact revenue, and you can also compare the impact of different types of campaigns so you can allocate marketing spend to those that deliver the best results.

Full Circle teamed up with 6sense, a revenue/AI-based intent data provider, to give customers more tools to clearly prove their impact on lead generation, including access to 6sense intent data.

One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show their impact.

To build a long-lasting, viable, and productive ABM marketing system, you need to have a solid framework to follow and use as you implement ABM.