State of B2B Full-Funnel Measurement
[et_pb_section fb_built="1" specialty="on" module_class="hideOnSubmit" _builder_version="4.16" top_divider_color="#f18021" global_colors_info="{}"][et_pb_column type="2_3" specialty_columns="2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner column_structure="1_2,1_2" make_equal="on" _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.24.0" text_font_size="20px" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]
This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.
[/et_pb_text][et_pb_text _builder_version="4.16" text_font_size="20px" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]
Download this report and learn:
- How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
- Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
- How early adopters such as MongoDB have developed capabilities to measure ROI across all channels
[/et_pb_text][/et_pb_column_inner][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" module_class="vertical-align" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="/wp-content/uploads/2019/01/state-of-b2b-funnel-measurement.png" align_tablet="center" align_phone="center" align_last_edited="on|desktop" _builder_version="4.16" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="/wp-content/uploads/2019/01/State-of-B2B-Full-Funnel-Measurement-.png" align_tablet="center" align_phone="center" align_last_edited="on|desktop" _builder_version="4.16" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.24.0" text_text_color="#f18021" text_font_size="20px" border_color_left="#f18021" global_colors_info="{}"]
GET THE REPORT
[/et_pb_text][et_pb_code admin_label="Code - Set campaign name" _builder_version="4.24.0" hover_enabled="0" saved_tabs="all" global_colors_info="{}" sticky_enabled="0"][/et_pb_code][et_pb_code disabled_on="on|on|on" admin_label="Code - Test button - Hide this" _builder_version="4.16" disabled="on" global_colors_info="{}"]
[/et_pb_code][et_pb_code admin_label="Pardot Form" _builder_version="4.22.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]
[/et_pb_code][/et_pb_column][/et_pb_section][et_pb_section fb_built="1" module_class="showOnSubmit" _builder_version="4.16" custom_css_main_element="display: none;" global_colors_info="{}"][et_pb_row column_structure="2_3,1_3" _builder_version="4.16" global_colors_info="{}"][et_pb_column type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Thank you" _builder_version="4.16" text_font_size="20px" text_orientation="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]
Thank you for requesting the "State of B2B Full-Funnel Measurement."
[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Asset Link" _builder_version="4.22.2" text_text_color="#f18021" text_font_size="20px" text_orientation="center" border_color_left="#f18021" global_colors_info="{}"]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.24.0" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]
Learn More
Get the "Best Practices for Designing a Lead Lifecycle in Salesforce” and learn how to:
- Move away from a linear lead lifecycle in Salesforce
- Identify bottlenecks in your funnel to see where leads are getting stuck
- Market to your whole database including both Leads and Contacts
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]