Marketing Attribution for Marketing Operations Cheat Sheet

[et_pb_section fb_built="1" specialty="on" module_class="hideOnSubmit" _builder_version="4.23.4" background_color="RGBA(255,255,255,0)" top_divider_color="#f18021" locked="off" global_colors_info="{}"][et_pb_column type="2_3" specialty_columns="2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner _builder_version="4.25.0" _module_preset="default" custom_margin="25px||0px||false|false" custom_padding="15px||0px||false|false" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.25.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.25.1" _module_preset="default" custom_margin="||0px||false|false" custom_padding="||0px||false|false" global_colors_info="{}"]

Choosing the right attribution model can mean the difference between success and failure for your marketing operations team.

In this 2-page cheat sheet, we summarize the basics of attribution models, insights generated, and the pros and cons of each.

Topics covered in the Marketing Attribution for Marketing Operations Cheat Sheet:

• • • • • Single-Touch and Multi-Touch Attribution Models Cheet Sheet
        • Single-Touch Attribution Models Include: First Touch, Last Touch, and Tipping Point
        • Multi-Touch Attribution Models Include: Even Spread, U-Shaped, W-Shaped, Time Decay, and Custom Position and Factors Models

Learn how these models can help your marketing ops team reach goals, improve communication, and plan and optimize your marketing and sales strategy.

This cheat sheet is a quick reference to determine the right model(s) for your teams and lead to more successful marketing campaigns and ROI.

Fill out the form to download your copy of the Marketing Attribution for Marketing Operations Cheat Sheet today!

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.25.0" text_text_color="#f18021" text_font_size="20px" custom_margin="40px||5px||false|false" custom_padding="||0px||false|false" border_color_left="#f18021" global_colors_info="{}"]

DOWNLOAD THE CHEAT SHEET

[/et_pb_text][et_pb_code admin_label="Pardot Form" _builder_version="4.25.0" _module_preset="default" global_colors_info="{}"]

[/et_pb_code][et_pb_code admin_label="Code - Set campaign name" _builder_version="4.16" saved_tabs="all" global_colors_info="{}"][/et_pb_code][et_pb_code disabled_on="on|on|on" admin_label="Code - Test button - Hide this" _builder_version="4.16" disabled="on" global_colors_info="{}"]Simulate form submit[/et_pb_code][/et_pb_column][/et_pb_section]