Campaign Attribution

Choosing the right attribution model for marketing operations can mean the difference between success and failure for your team.

Campaign attribution helps marketers understand which strategies are most effective and allocate resources accordingly. Here are five campaign attribution best practices to ensure marketing efforts are successful.

Wednesday, February 21, 2024 10AM PT | 12PM CT | 1PM ET

Strategies to clean up your marketing campaign attribution and effectively allocating credit to different touchpoints on the customer journey.

Many marketers don’t consider themselves “numbers people” (this marketer included), but like it or not, it’s a big part of the job. Learn more about how to build a data-driven culture to maximize campaign performance and improve communication.