Key Metrics for ABM Measurement Cheat Sheet

[et_pb_section fb_built="1" theme_builder_area="post_content" _builder_version="4.25.0" _module_preset="default"][et_pb_row column_structure="1_2,1_2" make_equal="on" _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="1_2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_image src="/wp-content/uploads/2023/01/ABM-Metrics-Cheat-Sheet-Image.png" alt="Full Circle Insights ABM Framework Cheat Sheet" title_text="ABM Metrics Cheat Sheet Image" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.25.0" hover_enabled="0" box_shadow_style="preset2" global_colors_info="{}" theme_builder_area="post_content" url="https://fullcircleinsights.com/wp-content/uploads/2023/01/Key-Metrics-for-ABM-Measurement-Cheat-Sheet-Final-2023.pdf" sticky_enabled="0"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" module_class="vertical-align" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_text _builder_version="4.16" text_font_size="20px" global_colors_info="{}" theme_builder_area="post_content"]If you're a marketer, you're aware of the difficulties that come with accurately tracking the performance of your account-based marketing strategies. In this cheat sheet, we will guide you through the most important metrics that allow you to track account activation, pipeline speed, and assess account volume trends over time in order to effectively refine your ABM plan. [/et_pb_text][et_pb_text _builder_version="4.16" text_font_size="20px" global_colors_info="{}" theme_builder_area="post_content"]Access this quick-reference cheat sheet to:

• Learn how to identify account activation through essential conversion metrics throughout the revenue funnel.
• Discover pipeline speed metrics that allow you to predict your revenue stream more accurately, and address any potential bottlenecks before they get out of hand.
• Make use of account volume trends metrics to ensure you reach your quarterly goals.

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