Account Based Marketing Framework Cheat Sheet

[et_pb_section fb_built="1" specialty="on" module_class="hideOnSubmit" _builder_version="4.23.4" background_color="RGBA(255,255,255,0)" top_divider_color="#f18021" global_colors_info="{}"][et_pb_column type="2_3" specialty_columns="2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner column_structure="1_2,1_2" make_equal="on" _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="/wp-content/uploads/2022/12/ABM-Framework-Cheat-Sheet-Image-Revised.png" alt="Full Circle Insights ABM Framework Cheat Sheet" title_text="ABM Framework Cheat Sheet Image" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.16" box_shadow_style="preset2" global_colors_info="{}"][/et_pb_image][/et_pb_column_inner][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" module_class="vertical-align" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.16" text_font_size="20px" global_colors_info="{}"]If you’re a marketer, you know how difficult it is to accurately measure your account-based marketing performance.[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.16" text_font_size="20px" global_colors_info="{}"]In this cheat sheet, we’ll walk you through the eight stages of the Forrester B2B Revenue Waterfall, the correlating steps to generate your ABM strategy along with benefits and highlighted metrics to consider for each stage. Access this quick-reference cheat sheet to:

• Discover the recommended framework for tracking account activation using the Forrester 2021 B2B Revenue Waterfall
• Identify the key actions to take within each stage to help you plan, execute and measure your ABM campaigns.
• Make use of critical metrics at each stage of your funnel so that you can optimize ABM campaigns and identify which campaigns are contributing the most to the sales pipeline for target accounts.

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Thank you for requesting the " The ABM Framework Cheat Sheet."

[/et_pb_text][et_pb_button button_url="/wp-content/uploads/2022/12/Full-Circle-Insights-ABM-Framework-Cheat-Sheet-Q4-2022-Final.pdf" button_text="Click to Download" button_alignment="center" _builder_version="4.22.2" _module_preset="default" global_colors_info="{}"][/et_pb_button][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Asset Link" _builder_version="4.16" text_text_color="#f18021" text_font_size="20px" text_orientation="center" border_color_left="#f18021" global_colors_info="{}"]Full Circle Insights ABM Framework Cheat Sheet Q4 2022 Final[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]