Funnel Measurement | Full Circle InsightsFull Visibility Into Your Marketing and Sales Funnel

Full Circle helps transform Salesforce Data into insights by making it easy to build forecasts and funnels so you can align and strategize campaigns that drive results

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“Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution”

Verified User in Computer & Network Security
Mid-Market(51-1000 emp.)

“Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting – Multi-touch, First and Last but it can support other types as well. “

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Use Salesforce Data to Understand What Drives Conversions

Learn What Drives Prospects Through Pipeline and Quickly Create Funnels Using Data From a Single Source

Complete Customization

Completely customizable dashboards that are designed to transform complex data into actionable insights. Identify what works, where you need to make adjustments, what needs a little attention, and the best options for optimization.

Better Hand–Offs

Comprehensive funnels, directly from Salesforce data highlight volume, stage conversion, stage velocity, and more. Measure your funnels to drive alignment and create partnerships across go-to-market teams.

Optimize Your Efforts

Visualize the entire customer journey and determine what drives leads. Full-funnel measurement gives you the tools you need to allocate resources efficiently and drive tangible results you can attribute to funnels from day one.

Transform Complexity Into Clarity

Customize your Salesforce dashboards to gain visibility into marketing and sales funnels and make informed choices driven by data.

Ensure you’re on track to reach your goals by evaluating metrics such as volume, conversion rate, and deal velocity at a glance.

Accurate Funnel Measurement

You can’t have accurate funnel measurement if you’re leaving valuable data behind. Keep historical data front and center by making sure it reaches the end of the funnel so you can properly evaluate and plan.

Follow leads through the entire funnel to identify gaps in the sales process, spot trends, and better allocate budget.

Keep Funnels – and Data – In Salesforce

Use data you trust in a system you trust. When you use a Salesforce-native tool like Full Circle you can finally stop wasting time on clunky spreadsheets and glitchy plugins, and align across the entire company within Salesforce.

Customize your dashboard to break down conversion rates, velocity, and more to make marketing and sales strategy planning easier.

Your Full-Funnel Hub

Connect all your data and customer information in one place to streamline communication and processes.

Use the Salesforce Campaign Member Object to update lead and contact information and securely track and measure funnel progression as it happens.

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Understand Your Complete Marketing Funnel

How Can Full Circle Help You?

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Salesforce Native

As the only Salesforce native data platform, Full Circle Insights ensures your data maintains the highest level of privacy security protocols because you never have to leave Salesforce. Use Salesforce standard reporting to align across teams and tap into existing skills and experience to reach your time-to-value faster.

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Unified Data Structure

Gain a comprehensive understanding of which campaigns work and which don’t by closing the gap between campaign data, prospects, opportunities, and leads. With Full Circle Insights, you have complete control over data, putting the power and flexibility in your hands to build custom attribution models and funnels with confidence.

Historical Tracking

Finally, get accurate attribution and uncover where and when leads actually originate with historical tracking. Because Full Circle Insights works within Salesforce, you can accurately track the entire customer journey - including previously unknown sessions and pre-Full Circle implementation.

Customizable Attribution Modeling

Use data from a single, trusted source to customize attribution models that help you align across teams to quickly build forecasts and plan campaigns that work. Full Circle Insights makes it easy to build your own attribution models and lets you decide how to score and weigh touchpoints, so you never have to wait for the answers you need to produce results.

Funnel Measurement

Bring Your Salesforce Data Full Circle

Sync fields from leads, contacts, opportunities, and accounts into funnels
Timestamp campaign members as leads, contacts, and opportunities move through funnel stages

Historical funnel tracking across leads, contacts, and opportunities
Customize funnel stages to match your go-to-market process

Make Targeted Marketing Decisions

Funnel Measurement Turns Salesforce Data Into Your Most Powerful Tool

Salesforce Marketing and Sales Reporting Solution

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Salesforce Marketing and Sales Reporting Solution

Full Circle Insights works within your Salesforce instance, enabling a cleaner, clearer picture of your marketing and sales efforts. Get a detailed, custom view of KPIs that help you plan your marketing strategy and make informed decisions.

Truly Insightful Data

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Truly Insightful Data

Tell powerful stories backed by data. Full Circle gives you the tools to optimize campaigns, measure impact, and plan with intuitive reports and dashboards in Salesforce. You’ll have confidence in your data and complete alignment with other teams of what efforts create leads so you can scale faster.