Gain the competitive edge and unite teams with data-driven performance insights in Salesforce
Convert High-Value Accounts and Unite Sales and Marketing in Salesforce
Track, optimize, and convert high-value accounts faster with ABM Performance from Full Circle Insights.
Built on the Forrester B2B Waterfall Model, marketing and sales teams come together in Salesforce to measure what works to identify buyer groups and convert faster.
See the impact of your ABM campaigns with advanced performance tracking directly in Salesforce.
Measure intent and track accounts by syncing ABM provider data in Salesforce. Easy-to-read dashboards and reporting provides marketing and sales teams the competitive edge needed to power growth.
Full Circle Insights is trusted by hundreds of top marketing teams
The Forrester B2B Revenue Waterfall Model is a framework that helps track and manage sales and marketing pipeline by organizing revenue stages into distinct phases, from initial lead generation to closed deals.
This model helps businesses align sales and marketing efforts, optimize conversion rates, and make more accurate revenue forecasts – it's also what ABM Performance is built around.
"What sets Full Circle ABM Performance apart is our recognition that ABM isn’t just about targeting the right accounts. Success demands that sales teams are fully engaged and equipped with data they can act on. Our solution ensures that marketers and sales professionals can work hand-in-hand to close deals faster and smarter."
Jacek Materna
CEO, Full Circle Insights
Full Circle Insight's sophisticated Multi-Touch Attribution not only tracks every interaction but also assigns appropriate credit to each, enabling marketers to make informed budgeting and strategy decisions.
→ Learn More About Multi-Touch Attribution
Real-time and historical Funnel Measurement enables on-the-fly campaign optimization and strategic adjustments, ensuring that resources are focused on the most effective stages.
→ Learn More About Funnel Measurement
Advanced Customer Journey Tracking links online and offline behaviors directly to Salesforce records to provide clear, actionable views of each lead’s origin and engagement history.
→ Learn More About Customer Journey Tracking
Convert High-Value Accounts and Unite Sales and Marketing in Salesforce
Common questions about Full Circle Insights ABM Performance
From 6sense to Demandbase, if your ABM intent provider connects with Salesforce, it works with Full Circle Insights.
Because Full Circle Insights is a 100% Salesforce-native solution, teams can leverage Salesforce UI to unite sales and marketing and reduce time-to-value because there is no need to learn a completely new tool. You can also integrate your ABM data with Full Circle's easy-to-navigate Multi-Touch Attribution, Funnel Measurement, and Customer Journey Tracking features.
Yes and no. Most of our competitors offer ways to piece together ABM data, but it's a manual process and data is not current. Full Circle Insights brings all data into Salesforce so there is less hopping around platforms and more comprehensive reporting in a central location.
Full Circle is fully integrated with Salesforce Data Cloud, meaning it syncs data in real time, ensuring all insights and recommendations are based on the latest available information. This allows businesses to make data-driven decisions with the most up-to-date data possible.
This depends on a number of factors. If you're a current client, reach out to your Customer Success Manager to find out how to add ABM Performance to your current package. If you're not yet a Full Circle client, schedule a demo to find out if ABM Performance is a good fit.
Yes. Full Circle Insights only works in Salesforce.
Get in touch to learn more about implementing Salesforce and Full Circle Insights.
Get a sneak peek of Full Circle Insights ABM Performance with a no-obligation, non-gated interactive demo.
