New Award Program Honors Excellence in Four Key Categories


SAN MATEO, Calif., September 19, 2017 — Full Circle Insights, Inc., makers of comprehensive marketing and sales performance management solutions, announced the winners of the first annual Full Circle Insights Awards at the company’s yearly Circulate conference. The Insights Awards recognize excellence in marketing technology use and honor companies that achieve strong alignment between marketing and sales to drive growth and improve performance.

Lightbend, a provider of the leading Reactive application development platform for building distributed applications and modernizing aging infrastructures, received the Most Innovative Dashboards & Reports Award in recognition of their mastery of reporting and dashboards to generate insights. These dashboards include account development rep (ADR) influence by stage as well as influence on pipeline, an integration to Google Docs to show and collaborate on new business pipeline and provide forecasts, and UTM reporting to understand digital touch attribution and effectiveness.

Okta, a leading independent provider of identity for the enterprise, blazes trails in marketing technology. In honor of that accomplishment, Full Circle Insights awarded them the Bleeding Edge Award. Okta utilizes a marketing technology stack for innovative marketing and sales engagement, comprehensive marketing and sales performance measurement infrastructure, and powerful data visualization and reporting.

PTC, a global technology provider that transforms how companies create, operate, and service products, underwent significant organizational change to enable performance visibility and drive growth. In recognition, they received the Greatest Overhaul Award. With over 400 marketing stakeholders and thousands of sales professionals worldwide, PTC’s Centralized Analytics team was able to rapidly overhaul its business processes and standardize its measurement foundation in a way that allowed them to finally gain visibility into marketing and sales performance.

Masters of efficiency, Highspot, a leading sales enablement solution, received the Nimblest Award for doing the most with the fewest resources and demonstrating their efficiency with statistics. With a marketing team of three, Highspot embarked on an ABM and “account-based everything” strategy, implemented Full Circle Response Management and Matchmaker, and put in place intelligent processes to be proactive with accounts and personas.

“These companies exemplify excellence in our evolving industry,” said Full Circle CEO Bonnie Crater. “They’ve made the move from data-diving to insights-driving, using technology to turn the raw material of data into a product of greater value: insights. Our Insights Awards winners have earned a seat at the strategy table by aligning sales and marketing and demonstrating their capacity to generate revenue.”

The Circulate conference ran from Thursday, September 14, through Friday, September 15, at the W San Francisco. Attended by marketing, sales, operations, lead generation and revenue professionals who are focused on understanding, measuring and optimizing performance, Circulate is an annual event that showcases best practices, thought leadership and hands-on workshop experience. Presented by Full Circle Insights with Salesforce Pardot as a Platinum Sponsor, other sponsors include: Demand Gen Report, MarTech Series, PFL, Everstring and Sendoso.

Learn more about how Full Circle Insights helps companies elevate sales and marketing performance management to grow revenue at


About Full Circle Insights
Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions.

Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at

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