Full Circle Insights Appoints Jacek Materna as CEO
San Antonio, TX – Aug 21, 2024 – Full Circle Insights, the leading marketing attribution provider native within Salesforce, today announced the appointment of Jacek Materna as CEO.
“We are thrilled to welcome Jacek as CEO of Full Circle Insights,” stated Ed Byrne, Co-Founder and General Partner at Scaleworks. “His experience in scaling B2B businesses, coupled with his deep understanding of both technology and enterprise software markets, makes him uniquely qualified to lead Full Circle Insights. Jacek has a proven track record of driving growth, transforming organizations, and building high-performing teams, which will be invaluable as we continue to expand our market presence.”
Materna brings over 20 years of leadership experience to Full Circle Insights. Previous roles include Group CTO at Aspen Capital, where he drove business growth across a portfolio with $5B in AUM, and leadership positions at Enflux, SecureLogix and Assembla, a prior Scaleworks business.
“I am excited to join Full Circle Insights at such a pivotal moment in the company’s journey,” said Materna. “With the increasing demand for precise marketing attribution in Salesforce, I look forward to driving business growth and expanding our capabilities to help our clients achieve even greater success.”
Materna’s previous experience, combined with his passion for creating revenue-centric cultures and data-informed strategies, positions him to accelerate Full Circle Insights’ growth and solidify its leadership in the marketing attribution space.
About Full Circle Insights
Full Circle Insights is a leading marketing attribution software enabling marketers to measure the impact of campaigns, track the customer journey, and optimize budgets for the greatest return, all within Salesforce. Companies such as Bazaarvoice, Eventbrite, MongoDB, PandaDoc, and Twillio trust Full Circle to provide customizable, easy-to-read insights that align go-to-market teams and help marketers tell the most compelling stories with data. Full Circle Insights is headquartered in San Antonio, Texas.
