Full Circle Insights will leverage 1% of product, equity, and employee time to improve communities around the world


SAN FRANCISCO—DREAMFORCE 2015—Sept. 15, 2015—Full Circle Insights announced today at Dreamforce that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Founded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally Software and the Salesforce Foundation, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.

Full Circle Insights is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of product, equity and employee time, Full Circle Insights is excited to demonstrate its commitment to philanthropic leadership by launching the program to support nonprofits focused on women and children’s health, education and personal development.

Comments on the news:

  • “When I was an executive at Salesforce, I was inspired by the Salesforce Foundation’s 1-1-1 model,” states Full Circle CEO Bonnie Crater, “and so I decided to bring that same philosophy to Full Circle Insights. Full Circle is excited to join the Pledge 1% network of entrepreneurs and innovative companies that all believe in leveraging our company’s resources for the community.”
  • “The Salesforce Foundation is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, president, Salesforce Foundation. “Today, we’re excited that Full Circle Insights is joining us in giving their resources back to the community. This is another great example of the power that business has to affect positive change.”
  • “We are thrilled that Full Circle Insights has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “Employees, shareholders, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made.”
  • “We believe Pledge 1% is a great step for businesses to become a force for good in the world,” said Ryan Martens, Board Chairman EFCO & Founder/CTO, Rally Software, now part of CA Technologies. “We applaud Full Circle Insights for committing a portion of their success to their community stakeholders and social impact.”

About Full Circle Insights
Full Circle Insights provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce App Cloud and are compatible with the leading marketing automation solutions.

Founded by former CRM executives, product managers, and marketing automation specialists – the Full Circle Insights team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcircleinsights.com.

About Pledge 1%
Pledge 1% was founded in 2014 by Atlassian, the Entrepreneurs Foundation of Colorado, Rally Software and the Salesforce Foundation to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.

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