Full Circle CRM Launches Response Management for the Salesforce1 Mobile App, on Salesforce1 AppExchange, the World’s Leading Business Apps Marketplace

Response Management customers can now gain accurate campaign attribution & ROI, advanced funnel metrics and complete response visibility

SAN MATEO, CA – 2/19/14 – Full Circle CRM today announced it has launched Full Circle Response Management for the Salesforce1 Mobile App on Salesforce1 AppExchange, helping accelerate business transformation for the connected world. Response Management gives marketers powerful campaign attribution and ROI, advanced sales and marketing funnel metrics, and a complete response lifecycle management solution. Built on the Salesforce1 Platform, Full Circle CRM Response Management users will now have the same level of visibility into their marketing and sales metrics in Salesforce anywhere they go, on any device.
Leveraging the power of Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, Response Management is immediately available for test drive and deployment on the Salesforce1 AppExchange at www.appexchange.com.
Comments on the News

  • “The Salesforce1 Platform is well-designed for the mobile experience and made it easy for Full Circle CRM to deliver marketing performance management to smartphones and tablets,” said Bonnie Crater, president and CEO, Full Circle CRM. “Now all our customers can get the full benefit of accessing our powerful marketing and sales metrics on any device, anywhere in the world.”
  • “Companies are looking to transform the way they build apps to better engage with customers in today’s social, mobile and connected world,” said Ron Huddleston, senior vice president ISV and Channels, salesforce.com. “With solutions such Full Circle CRM’s Response Management built on the Salesforce1 Platform, now customers can get their apps and data in one place, where everything is connected and in the context of their business.”

Salesforce1 – The Customer Platform to Connect with Customers in a Whole New Way
Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things—from smartphones and wearables to jet engines and ultrasound machines. And behind every product, every app and every device there is a customer. Welcome to the Internet of Customers—a revolution where companies will connect every employee, partner, product, app and device to their customer using the power of social, mobile and cloud. Salesforce1 is the next generation social, mobile and cloud platform for this new connected world—the first customer platform built to transform the world’s #1 sales, service and marketing apps for the Internet of Customers. Salesforce1 delivers all the speed, agility and power of Salesforce, re-engineered for the needs of today’s connected business. With 10X more APIs and services, companies can also build and customize the next generation of connected apps faster than ever before using the Salesforce1 Customer Platform. By connecting and customizing everything—every app, every device, every customer data source, every experience—companies can sell, service and market to customers in a whole new way.
Product Key Features
Full Circle CRM’s Marketing Performance Management solutions give marketers using Salesforce a complete response lifecycle management and powerful weighted campaign influence applications that make it easy to track, manage and report on every response generated. The response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue.
– Leverage the Salesforce1 Platform to view all campaign attribution and response management data on all mobile devices, anywhere in the world.
– Associate sales campaigns to leads or contacts from within the Salesforce1 mobile app instantly with the app’s mobile enabled Response Selector VisualForce page.
– Ensure every opportunity is associated with at least one campaign – an essential component to deriving accurate sales and influence metrics.
Additional Information
– Become a fan of Full Circle CRM on facebook.com/fullcirclecrm
– Follow Full Circle CRM on Twitter: twitter.com/fullcirclecrm
About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.
Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.
About Full Circle CRM
Full Circle CRM gives Salesforce users a complete Marketing Performance Management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All your marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.