Marketing Performance Management Company Rebrands to Better Reflect the Company’s Value Proposition, Gains Marketplace Traction


SAN MATEO, Calif. – July 16, 2015 – Full Circle Insights, Inc., the marketing performance management company formerly known as Full Circle CRM, today announced the company’s new name, which better reflects the value Full Circle Insights delivers to its rapidly growing customer base. The company is also proud to announce that it has played a key role in recent client successes, providing comprehensive marketing performance management capabilities that enable customer companies to secure millions in funding by doubling lead generation and making strong growth potential more visible to investors.

“The name ‘Full Circle Insights’ is more descriptive of what we actually do,” said Bonnie Crater, president and CEO of Full Circle Insights. “While our products run natively on the Salesforce1 Platform and work with Salesforce’s CRM offering, the marketing and sales metrics we deliver on that platform are where we add incredible value for clients. Today, top marketing executives measure everything – that’s how they run their departments, and at Full Circle Insights, we provide the tools they need to fully understand performance so they can produce more leads and drive greater ROI.”

In today’s data-driven marketplace, the most successful marketing teams have integrated marketing performance management tools into their core strategy, measuring virtually everything to gain insights and quickly adjust to emerging trends. During the 2015 SiriusDecisions Summit on intelligent growth, executives from Jobvite, a leading recruiting technology company, illustrated this point by highlighting how their company uses Full Circle’s solution to optimize their marketing strategy. Through the hard work in aligning team members and diligent measuring and reporting, the company was able to double lead generation productivity and demonstrate growth potential to acquire new funding. “Full Circle was instrumental in our ability to raise $25 million in funding because it allows us to measure everything in marketing and demonstrate our ability to execute, making us attractive to investors,” said Matt Singer, Vice President of Marketing for Jobvite, Inc. “Using Full Circle Insights provides actionable information that lets us accurately attribute marketing spend throughout the sales funnel.”

Founded five years ago by former Salesforce executives and technology professionals, Full Circle Insights helps marketers close the loop on marketing performance management. Full Circle Insights takes the mystery out of campaign influence, funnel analysis and marketing attribution, making it easier for marketers to effectively manage response lifecycles, leads and contacts to maximize ROI.

“Great B-to-B measurement doesn’t just happen as a result of buying the right technologies or through a clever selection of metrics,” said Ross Graber, Senior Research Director at SiriusDecisions. “Great measurement is the result of a deliberate, process-driven approach built around matching a business’s goals with its visibility needs. The payoff for getting this right can be enormous, as true, fact-based decision making can be leveraged into meaningful competitive advantage.”

Find out more about Full Circle Insights at

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About Full Circle Insights
Full Circle Insights provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions.

Founded by former CRM executives, product managers, and marketing automation specialists – the Full Circle Insights team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at
Salesforce, Salesforce1 and others are trademarks of, inc.