eBooks

State of B2B Full-Funnel Measurement

Full Circle Team

Jan 10, 2019

This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.

Download this report and learn:

  • How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
  • Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
  • How early adopters such as MongoDB have developed capabilities to measure ROI across all channels

GET THE REPORT

Thank you for requesting the “State of B2B Full-Funnel Measurement.”

Learn More

Get the “Best Practices for Designing a Lead Lifecycle in Salesforce” and learn how to:

  • Move away from a linear lead lifecycle in Salesforce
  • Identify bottlenecks in your funnel to see where leads are getting stuck
  • Market to your whole database including both Leads and Contacts

Download the Rockwell Automation Case Study

View and Download the PDF Version of This Case Study
Download Here

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