If you’re a marketer, you’re aware of the difficulties that come with accurately tracking the performance of your account-based marketing strategies. In this cheat sheet, we will guide you through the most important metrics that allow you to track account activation, pipeline speed, and assess account volume trends over time in order to effectively refine your ABM plan.

Access this quick-reference cheat sheet to:

• Learn how to identify account activation through essential conversion metrics throughout the revenue funnel.
• Discover pipeline speed metrics that allow you to predict your revenue stream more accurately, and address any potential bottlenecks before they get out of hand.
• Make use of account volume trends metrics to ensure you reach your quarterly goals.