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Measure and Understand the Path From Lead to Revenue

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce

Salesforce Partner Since 2011
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Salesforce Native

Unite teams in Salesforce and simplify your tech stack.

Native Salesforce UI makes learning and adopting easy.

Avoid data syncing issues and storage and API limitations by keeping data secure in Salesforce.

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Better Data Structure

Historical record of lead and contact status changes and velocity measures.

Capture all interactions between lead-contact and campaigns.

Standard Salesforce objects and fields that you control.

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Fast, Accurate Reporting and Insights

Clear measurement of your funnel without external processing or manual work.

Customize and compare multiple attribution models at once.

Ease of reporting through built-in dashboards and access to Salesforce ecosystem.

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True Organizational Alignment

Use trusted data to connect sales and marketing and create strategies throughout a single funnel.

Identify which marketing efforts impact pipeline and revenue goals (not just MQLs).

Actual single source of truth for the entire company.

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Accurate
Salesforce
Attribution.

Full Circle is the connective tissue between teams. All are aligned on multiple funnel setups, campaign alignment, and reporting metrics.
Amanda S.

Marketing Operations Leader, Rockwell Automation

The Complete Solution for Marketing Attribution and Funnel Measurement

Pick Your Parameters

Pick Your Parameters

Easily customize attribution models, funnels, dashboards, and reports by variables like spend, campaign, department, channel, and more.
Forecasting and Planning

Forecasting and Planning

Use historical data to quickly build comprehensive funnels and attribution models that help with forecasting and planning directly in Salesforce.
Track Every Touchpoint

Track Every Touchpoint

Track and connect known leads to their earlier anonymous visits to better understand the customer journey.
Single Source of Truth

Single Source of Truth

Align sales and marketing and get a clear picture of what moves prospects from stage to stage.
Complete Customization

Complete Customization

Open scoring and weighting means you are completely in control of your models. Quickly customize attribution models and funnels to get the answers you need.
Know Your Worth

Know Your Worth

Track ROI, ROAS, and more so you know what to fund, what to cut loose, and provide accurate, visual insights on marketing’s impact.

Data Transparency for Your Entire Go-to-Market Team

CMOs

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Marketing 
Operations

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Data Analysts

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Get to Know Full Circle Insights

Your Source for Marketing Content

Learn More About How Full Circle Can Help YouTake Control of Your Salesforce Data