Learn how you can harness the power of both funnel metrics and attribution to paint the full picture. After viewing this webinar, you’ll be able to:

  • Use funnel metrics to uncover how your campaigns are performing prior to deals closing
  • Leverage multiple attribution models to optimize your marketing mix and performance
  • Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels

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“Why Attribution is Only Part of the Story.”

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