In this webinar, Full Circle Insights and Demand Gen Report will show you how to evaluate past performance and diagnose areas of optimization as you plan your marketing budget for the next year.

You’ll learn how to:

  • Evaluate performance along the 3Cs (Campaign, Channel, Content)
  • Utilize attribution metrics to optimize next year’s marketing mix
  • Plan campaigns using reverse funnel and decide between MQL-based or revenue-based planning

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“Smarter and Granular Marketing Planning with Goals and Attribution.”

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Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content