You’re seeing MQL growth, so that must mean your campaigns are working, right? Well, that’s not always the case in an ABM world.
Join Feng Hong, Head of Product Marketing at Full Circle Insights, to get a rundown on the changes to process and operations you’ll need to shift your team towards ABM effectiveness.
You’ll learn how to:
Map account funnel stages into Salesforce
Track and measure demand unit engagement and progression
Utilize attribution that is account-comprehensive
Compare ABM campaign performance versus legacy campaigns for optimizing your ABM strategy