SiriusDecisions unveiled the newest version of its Demand Unit Waterfall—providing a powerful method for measuring the way demand truly gets created in b-to-b organizations. Yet transitioning to the newest demand waterfall involves more than simply flipping a switch.

Hear Full Circle Insights CEO Bonnie Crater, and SiriusDecisions Senior Research Directors Terry Flaherty and Ross Graber as they discuss how you can operationalize the Demand Unit Waterfall, and what you’ll want to consider as you make this leap ahead including:

  • Developing the necessary process flows, functional handoffs and service level agreements to maximize conversions
  • Identifying Demand Units with maximum precision
  • Developing the volume, conversion and velocity metrics to track progression down the Demand Unit Waterfall

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“Keys To Operationalizing the New Demand Unit Waterfall.”

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