Secrets of Marketing Ops
On-Demand Webinar
In the SaaS B2B industry, Marketing Operations (Marketing Ops) is especially crucial. Marketing Ops professionals are the unsung heroes behind successful campaigns. They ensure strategies are executed smoothly, resources are optimized, and insights are leveraged for continuous improvement.
Marketing Ops is a strategic discipline that enables marketing teams to efficiently execute their strategies. It involves designing processes, managing technology, and analyzing data to drive marketing performance and improve ROI. Marketing Ops professionals play a key role in aligning marketing efforts with overall business goals and ensuring that campaigns are executed effectively.
So what’s their secret? How does Marketing Operations seemingly do it all?
» Watch the Secrets of Marketing Ops webinar now to learn more.
Just a few topics we’ll talk about:
- Marketing Ops Best Practices
- Making Data-Driven Decisions
- Technology Integration
- Cross-Functional Collaboration
- How to Improve
Panelists:
- Katie Borzone, Director of Marketing Operations, Lacework
- Scott Sellers, Senior Director Campaign & ABX Strategy, HUMAN Security
- Kate O’Leary, Director Marketing Operations, IANS Research
- Carey Fairlie, Director of Services, RenderTribe
Hosted by Jason Ferrara, CEO, Full Circle Insights
» Watch the Webinar On-Demand Today!
