Funnel Measurement

Avoiding these common mistakes can put your ABM campaigns on the fast track to success.

What is Funnel Measurement? As marketers, we’re all familiar with The Funnel. We know customers generally progress from awareness and consideration, to conversion and (hopefully) loyalty.  But, how can we actually measure the journey through that funnel?

The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.