Funnel

Rockwell Automation depends on Full Circle Insights to create multi-touch attribution models and track pipeline in Salesforce.

What is Funnel Measurement? As marketers, we’re all familiar with The Funnel. We know customers generally progress from awareness and consideration, to conversion and (hopefully) loyalty.  But, how can we actually measure the journey through that funnel?

The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.

How I built a forecast and sales and marketing funnel in 5 minutes while preparing for an upcoming board meeting.

The benefits of a comprehensive Salesforce marketing attribution strategy are undeniable, yet many businesses struggle with broken attribution systems.

Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey.

When there’s a Salesforce funnel attribution disconnect between marketing and sales things start to get messy.

Our October webinar covered how to optimize the go-to-market funnel based on Salesforce customer journey analytics.

Drive revenue by uniting sales and marketing in Salesforce. A single-source of truth will increase conversions and improve communication.