Why Attribution is Only Part of the Story

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4.16" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.16" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.16" text_font_size="20px" text_line_height="1.6em" global_colors_info="{}" theme_builder_area="post_content"]

Learn how you can harness the power of both funnel metrics and attribution to paint the full picture. After viewing this webinar, you’ll be able to:

• Use funnel metrics to uncover how your campaigns are performing prior to deals closing
• Leverage multiple attribution models to optimize your marketing mix and performance
• Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels

[/et_pb_text][et_pb_text _builder_version="4.16" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" module_class="showOnSubmit" _builder_version="4.16" custom_css_main_element="display: none;" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row column_structure="1_5,3_5,1_5" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="1_5" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][/et_pb_column][et_pb_column type="3_5" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_video src="https://www.youtube.com/watch?v=14CbDJfN2oU" _builder_version="4.16" global_colors_info="{}" theme_builder_area="post_content"][/et_pb_video][/et_pb_column][et_pb_column type="1_5" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_text admin_label="Text - Thank you" _builder_version="4.16" text_font_size="20px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]

Thank you for viewing
"Why Attribution is Only Part of the Story."

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]