Marketer’s Guide to Annual Planning

[et_pb_section fb_built="1" specialty="on" module_class="hideOnSubmit" _builder_version="4.16" top_divider_color="#f18021" global_colors_info="{}"][et_pb_column type="2_3" specialty_columns="2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner column_structure="1_2,1_2" make_equal="on" _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.16" text_font_size="20px" global_colors_info="{}"]Annual planning is a big undertaking—laying out the direction, strategy, and tactics to achieve success in the new year. But where should you start? This guide will help you plan with confidence.[/et_pb_text][et_pb_text _builder_version="4.22.2" text_font_size="20px" global_colors_info="{}"]

With this guide, you’ll be able to:

• Set realistic goals that align sales and marketing for the new year
• Derive insights from past campaign performance to plan next year’s campaigns
• Create a by-the-numbers plan for your 2019 success

[/et_pb_text][/et_pb_column_inner][et_pb_column_inner type="1_2" saved_specialty_column_type="2_3" module_class="vertical-align" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="/wp-content/uploads/2019/01/performance-marketers-guide-to-annual-planning-image-2.png" align_tablet="center" align_phone="center" align_last_edited="on|desktop" admin_label="Image" _builder_version="4.16" global_colors_info="{}"][/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.16" text_text_color="#f18021" text_font_size="20px" border_color_left="#f18021" global_colors_info="{}"]GET THE GUIDE[/et_pb_text][et_pb_text admin_label="Text - Display Form - Download Asset" _builder_version="4.16" global_colors_info="{}"][gravityform id="1" title="false" description="false" ajax="true"][/et_pb_text][et_pb_code admin_label="Code - Set campaign name" _builder_version="4.16" saved_tabs="all" global_colors_info="{}"][/et_pb_code][et_pb_code disabled_on="on|on|on" admin_label="Code - Test button - Hide this" _builder_version="4.16" disabled="on" global_colors_info="{}"]Simulate form submit[/et_pb_code][et_pb_code admin_label="Pardot Form" _builder_version="4.22.2" _module_preset="default" global_colors_info="{}"]

[/et_pb_code][/et_pb_column][/et_pb_section][et_pb_section fb_built="1" module_class="showOnSubmit" _builder_version="4.16" custom_css_main_element="display: none;" global_colors_info="{}"][et_pb_row column_structure="2_3,1_3" _builder_version="4.16" global_colors_info="{}"][et_pb_column type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Thank you" _builder_version="4.16" text_font_size="20px" text_orientation="center" global_colors_info="{}"]

Thank you for requesting the "Performance-Driven Marketer's Guide to Annual Planning."

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Asset Link" module_class="showOnSubmit" _builder_version="4.22.2" text_text_color="#f18021" text_font_size="20px" text_orientation="center" border_color_left="#f18021" global_colors_info="{}"]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]