Resources
chevron-right
eBook

Funnel Attribution

By
Morgan Early
March 8, 2024
•
5 min read
Share this post
logo-linkedin
x
logo-facebook
url
circle-check
Link Copied

[et_pb_section fb_built="1" specialty="on" module_class="hideOnSubmit" _builder_version="4.16" top_divider_color="#f18021" global_colors_info="{}"][et_pb_column type="2_3" specialty_columns="2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner make_equal="on" _builder_version="4.16" custom_padding="|20px||" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https://fullcircleinsights.com/wp-content/uploads/2024/03/Funnel-Attribution_How-I-Learned-to-Embrace-ROI-and-Stopped-Worrying_ebook_CoverImage_FullCircleInsights.png" alt="Funnel Attribution:How I Learned to Embrace ROI and Stopped WorryingFull circle insights logo" title_text="Funnel Attribution_How I Learned to Embrace ROI and Stopped Worrying_ebook_CoverImage_FullCircleInsights" align_tablet="center" align_phone="center" align_last_edited="on|desktop" _builder_version="4.24.0" border_radii="on|6px|6px|6px|6px" border_width_all="1px" border_color_all="#DBE8F0" global_colors_info="{}"][/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version="4.24.0" custom_padding="35px|20px|||false|false" border_width_right="5px" border_color_right="#f1f1f2" global_colors_info="{}"][et_pb_column_inner saved_specialty_column_type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.24.0" text_font_size="20px" min_height="578px" global_colors_info="{}"]

Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying

Funnel attribution helps marketers and sales professionals understand what influences a customer’s purchase decision.

This essential part of modern marketing programs is how teams evaluate campaign and channel effectiveness because it assigns value to customer touchpoints.

Topics Covered:

  • Introduction
  • Why is Attribution Important?
  • The Modern B2B Customer Journey
  • Understanding Attribution Models
  • Salesforce Is Bad at Attribution
  • How to Stop Fearing Attribution
Download the eBook today!

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.24.0" text_text_color="#f18021" text_font_size="20px" border_color_left="#f18021" global_colors_info="{}"]

GET THE eBOOK

[/et_pb_text][et_pb_code admin_label="Pardot Form" _builder_version="4.24.0" _module_preset="default" global_colors_info="{}"]

[/et_pb_code][/et_pb_column][/et_pb_section][et_pb_section fb_built="1" module_class="showOnSubmit" _builder_version="4.16" custom_css_main_element="display: none;" global_colors_info="{}"][et_pb_row column_structure="2_3,1_3" _builder_version="4.16" global_colors_info="{}"][et_pb_column type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Thank you" _builder_version="4.16" text_font_size="20px" text_orientation="center" global_colors_info="{}"]

Thank you for requesting the Content Optimization Reference Sheets.

[/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text - Asset Link" _builder_version="4.16" text_text_color="#f18021" text_font_size="20px" text_orientation="center" border_color_left="#f18021" global_colors_info="{}"]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]