Building a Data-Driven Marketing Culture

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Our math teachers were right all along: numbers really are important!

As marketers, we’re expected to prove the value of our campaigns and strategies, day after day — but many of us just don’t think of ourselves as “numbers people.” Luckily, that’s a mindset we can cultivate: In a data-driven marketing culture, quantitative analysis feels as natural and necessary as breathing.

Join this webinar to discover the right KPIs to measure marketing success, explore the latest tracking tools and techniques, and bring your data to life.

You’ll learn how to:

• Put data at the center of your marketing story (where it belongs!)
• Choose the most relevant KPIs for your marketing efforts
• Stay updated with the latest marketing measurement tools and techniques

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