Full Circle ABM
Measure Target Account Activation –
all within Your CRM.
Unlike other ABM platforms, Full Circle tracks, stores, and leverages historical data. This means that, in addition to accurately tracking campaign attribution and account activation from lead to close, you can also observe trends over time and optimize for the future.
Full Circle ABM empowers you to…
Define and track your account funnel separately from your person-based funnels
Align marketing and sales on a single source of truth for critical metrics
Monitor activity from specific members of a buying group
Determine which campaigns helped drive which deals
Measure the success of account-based marketing programs all in one place
100% native to Salesforce
Measure the Impact of Your ABM Strategy
On Pipeline And Revenue
Measure the success of account-based marketing programs all in one place.
Organizations are made of individuals, but the decision to buy is almost never made alone. Full Circle ABM is designed to track and measure your target account journeys, so you can see which campaigns work — and which don’t — to turn good-fit companies into high-value customers.
Determine which campaigns helped drive which deals
Gain insights into your target account marketing engagement with your marketing, enabling you to identify which campaigns are performing well and which could be optimized or cut. Get more granular at determining which marketing campaigns are most effective in pushing accounts through specific stages of the funnel.
Define and Track Account Trends Over Time
Unlike other ABM platforms, Full Circle tracks, stores, and leverages historical data. This means that, in addition to accurately tracking campaign attribution and account activation from lead to close, you can also observe trends over time and optimize for the future. With Full Circle ABM, you gain insight into your target accounts’ level of engagement with your marketing, enabling you to identify which campaigns are performing well and which could be optimized or cut.
Identify which target accounts show intent by engaging with your marketing content
Full Circle ABM provides you with a comprehensive list of the most recent target accounts to reach the Detected stage of your funnel along with the date on which this stage was attained.
Align Marketing and Sales on a single source of truth for critical metrics
As with any marketing strategy, ABM succeeds through clear communication, accurate measurement, and informed decisions. Full Circle ABM allows your marketing and sales organizations to build greater alignment while providing you with the hard data you need to make your account-based marketing a success.
Measure Pipeline Speed
The quicker a target account moves from “Who are you?” to “I need what you’re selling now,” the sooner your company can recognize revenue from a closed/won deal. Your Funnel Trends Dashboard gives you stage-by-stage insight into how long it takes a target account to move through your ABM funnel. This enables you to predict your revenue stream more accurately and to recognize and address any potential bottlenecks before they get out of hand.
“B2B marketers are moving to ABM because it not only reflects the reality that business customers make purchases with groups of buyers but also buy focusing on accounts, it’s much easier to coordinate and align with sales…until now, there wasn’t a CRM-native application that addressed the challenges of measuring ABM campaigns and their impact on sales and revenue. That’s why we’re introducing Full Circle ABM.”
Bonnie Crater President and CEO of Full Circle Insights
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