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Our flagship Marketing Performance Management solution
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Response
Management - Get rock solid campaign metrics inside Salesforce with complete visibility into:
- The marketing-to-sales hand-off
- Campaign performance metrics
- Marketing and sales funnels
- Includes full Campaign Attribution
Available separately, also included with Response Management
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Campaign
Attribution - Understand the complete picture of how marketing impacts pipeline and revenue right inside Salesforce with:
- Out-of-the-box, completely customizable weighted attribution models
- Attribution metrics across all your Salesforce data
- Attribution reports and dashboards
Lead to Account Matching and Account Based Marketing Solution
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Matchmaker - Connect leads to accounts in your CRM will intelligent matching technology. Key features include:
- Fuzzy matching logic
- Flexible rules engine for customizing lead matching, conversion and assignment
- Account Activity Ratings to track account activity health
