Full Circle Insights Pricing
Response Management
OUR FLAGSHIP MARKETING PERFORMANCE MANAGEMENT SOLUTION
Get rock solid campaign metrics inside Salesforce with complete visibility into:
- The marketing-to-sales hand-off
- Campaign performance metrics
- Marketing and sales funnels
- Includes full Campaign Attribution
Campaign Attribution
AVAILABLE SEPARATELY, ALSO INCLUDED WITH RESPONSE MANAGEMENT
Understand the complete picture of how marketing impacts pipeline and revenue right inside Salesforce with:
- Out-of-the-box, completely customizable weighted attribution models
- Attribution metrics across all your Salesforce data
- Attribution reports and dashboards
Matchmaker
LEAD TO ACCOUNT MATCHING AND ACCOUNT BASED MARKETING SOLUTION
Connect leads to accounts in your CRM will intelligent matching technology. Key features include:
- Fuzzy matching logic
- Flexible rules engine for customizing lead matching, conversion and assignment
- Account Activity Ratings to track account activity health
Digital Source Tracker
TRACK ANONYMOUS DIGITAL TOUCHES, AVAILABLE WITH
RESPONSE MANAGEMENT
Uncover which digital channels and programs drive conversions and influence revenue. Gain the ability to:
- Measure marketing’s impact from anonymous first touch to closed won revenue
- Pair prospects’ anonymous touches with identified leads in Salesforce
- Extend attribution and funnel metrics to upstream milestones
Revenue-Driven Marketers
Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.