In many companies marketing and finance only talk when marketing needs more budget or for year-end planning. This causes marketing to be viewed as a cost center instead of the revenue generator it should be.

These 5 key reports enable marketing to proactively align better with finance and show exactly how marketing is a growth center.

See how to:

  • Enable finance to prioritize budget on high-ROI campaigns
  • Proactively show KPIs as progress towards revenue goals 
  • Help finance compare costs to manage cash