Need a recipe for measuring marketing results?
Today’s marketers need full-funnel vision to ensure that the ingredients they are using to attract, nurture, convert and delight customers are working.
This E-book by Demand Gen Report provides insights from industry leaders regarding the challenges in establishing full-funnel visibility, along with the seven elements organizations can apply to create a cohesive sales and marketing funnel including:
- Setting lead lifecycle-related goals and definitions
- Aligning executives and teams
- Optimizing marketing-to-sales handoff