Webinar: Adapting Salesforce for an Account-Based Strategy

May 2, 2017
10:30AM PT | 1:30PM ET

Need a recipe for measuring marketing results?

Today’s marketers need full-funnel vision to ensure that the ingredients they are using to attract, nurture, convert and delight customers are working.

This E-book by Demand Gen Report provides insights from industry leaders regarding the challenges in establishing full-funnel visibility, along with the seven elements organizations can apply to create a cohesive sales and marketing funnel including:

  • Setting lead lifecycle-related goals and definitions
  • Aligning executives and teams
  • Optimizing marketing-to-sales handoff