Full Circle Insights for Marketing Executives
Know exactly where to invest your marketing budget
Get sophisticated intelligence into what impacts pipeline across every stage of your marketing and sales funnel, and where you can invest to make the biggest impact.
- Accurate campaign ROI in Salesforce
- Comprehensive marketing campaign and response velocity analysis
- Sophisticated campaign attribution models
Plan strategically with better data
Stop reactive, program-driven planning. Full Circle Insights provides the marketing data, analysis and perspective you need to plan strategically and optimize your marketing portfolio across products, segments, regions, and more.
- Detailed demand waterfall analysis across all your marketing verticals
- Powerful campaign attribution and velocity reports to analyze every aspect of your marketing portfolio
- Actual closed loop reporting because all your data is inside Salesforce
Align marketing and sales
Are your numbers in Salesforce different then your marketing automation tool? Get end-to-end visibility across all your marketing and sales processes and a single source of truth for all your metrics.
- All-inclusive funnel metrics and analysis across marketing, sales, and all your other channels
- Better sync between Salesforce and your marketing automation tool
- Optimized business processes with one source of data for marketing and sales
FCI provides us with the the necessary architecture to achieve a complete understanding of what our funnel looks like, understand conversion rates and gaps, identify precisely what campaign and team sourced the funnel trip and opportunity, and the ability to see what the funnel looked like at any point in time. With this data we can be confident in our understanding of the funnel, where to optimize, and make better forecasting decisions.
Ryan Schwartz
Vice President of Marketing
