Why Attribution is Only Part of the Story

Learn how you can harness the power of both funnel metrics and attribution to paint the full picture. After viewing this webinar, you’ll be able to:

  • Use funnel metrics to uncover how your campaigns are performing prior to deals closing
  • Leverage multiple attribution models to optimize your marketing mix and performance
  • Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels

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“Why Attribution is Only Part of the Story.”

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