Attribution has always been the marketer’s holy grail. But only having one side of the coin doesn’t give you full understanding of the customer journey. A more revealing look includes funnel metrics which are the leading KPIs of your marketing efforts.
Learn how you can harness the power of both funnel metrics and attribution to paint the full picture. After viewing this webinar, you’ll be able to:
- Use funnel metrics to uncover how your campaigns are performing prior to deals closing
- Leverage multiple attribution models to optimize your marketing mix and performance
- Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels