In many companies marketing and finance only communicate when marketing needs more budget or for year-end planning. This causes marketing to be viewed as a cost center instead of the revenue generator it should be.
In this white paper, Top 5 Reports Finance Wants from Marketing, you’ll find examples of salesforce reports that can help marketing proactively align better with finance.
You’ll learn how to:
- Enable finance to prioritize budget on high-ROI campaigns
- Proactively show KPIs as progress towards revenue goals
- Help finance compare costs to manage cash
GET THE WHITE PAPER